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・ Customer data management
・ Customer delight
・ Customer Demand Planning
・ Customer dynamics
・ Customer edge
・ Customer engagement
・ Customer engineer
・ Customer equity
・ Customer experience
・ Customer experience systems
・ Customer experience transformation
・ Customer feedback management services
・ Customer franchise
・ Customer Identification Program
・ Customer insight
Customer integrated system
・ Customer intelligence
・ Customer interaction management
・ Customer interaction tracker
・ Customer involvement management
・ Customer knowledge
・ Customer lifecycle management
・ Customer lifetime value
・ Customer Loyalty (The Office)
・ Customer magazine
・ Customer Magnetism
・ Customer newsletter service
・ Customer office terminal
・ Customer profitability
・ Customer proprietary network information


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Customer integrated system : ウィキペディア英語版
Customer integrated system
A Customer integrated system (CIS) is an extension or hybrid of the transaction processing system (TPS) that places technology in the hands of the customer and allows them to process their own transactions.〔Hagg, S., & Cummings, M., & McCubbrey, D. J., Pinsonnealut, A., Donovan, R. (2006). Management Information Systems for the Information Age (Third Canadian Edition). Toronto: McGraw-Hill.〕 CIS represents a way of doing business at substantial savings; customers save time and organizations can lower their human resource costs.〔
== Origin ==

In 1992, Bergen Brunswig, a distributor of diversified drug and health care products, unintentionally created a CIS. According to the story, Bergen Brunswig decided to equip its sales representatives with a portable computer which included a multimedia product encyclopedia and customers' account information.〔McGraw-Hill Online (n.d.). Levi Strauss Case Study. Retrieved June 7th, 2006, from ()〕 The clients became increasingly interested in this system and in some cases even requested to borrow it from the sales representatives for their own use. As a result, the head of Research and Development at Bergen Brunswig, Jim McLaughlin, came up with the idea of modifying the system so that it included order-entry software and to provide this new system to the pharmacist free of charge.〔

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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